Trapboy Freddy, born Devarius Dontez Moore, is a prominent figure in the Dallas rap scene, known for his gritty lyrics and entrepreneurial ventures. This in-depth article traces his transformation from a troubled youth in Dallas’s Oak Cliff neighborhood to a self-made hip-hop star and business mogul. We explore his early life struggles, breakthrough moments in the Southern rap scene, and the innovative business moves that helped him amass an estimated net worth ranging between $5 million and $20.3 million as of 2025.
Beyond music, Freddy’s ventures into fashion, real estate, and independent label ownership demonstrate his growth into a well-rounded brand with staying power. From personal hardships and legal setbacks to building Cool Money Entertainment and inspiring the next generation, Trapboy Freddy’s story is both cautionary and motivational. This article offers a detailed look into his biography, career milestones, income sources, and the legacy he’s shaping—not just in Dallas but across the hip-hop industry.
Early Life and Background
Trapboy Freddy, born Devarius Dontez Moore on January 14, 1992, in Dallas, Texas, emerged from the heart of Oak Cliff—an area often plagued by poverty, violence, and systemic neglect. As the youngest of five children, Freddy was no stranger to hardship. Raised in a household where financial instability was a daily reality, his early years were defined by struggle and survival. His mother, driven by desperation to support her children, turned to criminal activity, which eventually led to her incarceration.
This left a young Freddy to navigate life in a fractured family environment, further burdened by the emotional toll of seeing one of his brothers become paralyzed in a tragic car accident. These life-altering experiences laid the groundwork for the resilient and unfiltered persona he would later embody in his music.
Rather than surrendering to the chaos around him, Freddy transformed adversity into ambition. The streets of Oak Cliff taught him lessons that no classroom could offer—grit, loyalty, and the price of choices. These formative years carved out the voice of a future rap icon whose lyrics reflect raw authenticity and profound emotional truths.
His early exposure to crime, hardship, and personal loss would become the core of his musical narrative, resonating with listeners who share similar backgrounds. Freddy’s journey from a troubled youth to a rising star in the hip-hop world is a testament to his inner strength, relentless hustle, and refusal to be defined by his circumstances.
Career and Musical Journey
Trapboy Freddy’s transition from the streets of Dallas to the spotlight of the Southern hip-hop scene is a story of grit, redemption, and raw talent. After experiencing multiple run-ins with the law in his early twenties, Freddy made a life-altering decision to pursue music as a path to stability and success. He began releasing a series of mixtapes that captured the pain, hustle, and street wisdom of his upbringing, most notably Trapboy Freddy Krueger, 3rd Quarter, and 4th Quarter. These early projects showcased his aggressive lyrical delivery, authentic storytelling, and deep-rooted connection to his environment, quickly earning him a loyal local following.
His breakout success was amplified through collaborations with fellow Dallas native Yella Beezy and the late MO3, helping him gain traction beyond regional borders. Songs like “Can’t Double Us” exemplify Freddy’s loyalty to his roots and his role in uniting the Dallas rap community.
As his catalog grew, so did his influence, attracting features with well-known artists such as Young Dolph, Tokyo Jetz, and Project Youngin. Freddy’s unpolished and unapologetic style resonated with fans looking for substance over spectacle. His rise wasn’t just about beats and bars—it was a personal evolution, turning street credibility into mainstream recognition, and solidifying his place as a significant voice in Southern hip-hop.
Business Ventures
Trapboy Freddy has expanded far beyond music, building a personal brand that reflects hustle, authenticity, and entrepreneurship. His ventures span across entertainment, fashion, and real estate.
1. Cool Money Entertainment (CME)
- Founder and Owner of Cool Money Entertainment, an independent record label based in Dallas, Texas.
- Provides Freddy with creative control over his music and business decisions.
- It serves as a platform to support local talent and help young artists gain exposure.
- Symbolizes his mission to turn street hustle into a legitimate enterprise.
- Cool Money Apparel Line
- Launched a streetwear merchandise line under the Cool Money brand.
- Offers products like:
- Hoodies
- T-shirts
- Face masks
- Socks and accessories
- The clothing reflects Freddy’s street culture aesthetic, blending fashion with his identity as a rapper.
3. Real Estate Investments
- Invested in multiple real estate properties in Dallas.
- Focused on financial stability and building long-term generational wealth.
- Real estate provides passive income and diversifies his earnings beyond entertainment.
4. Brand Growth and Entrepreneurial Image
- Freddy uses his platform to promote self-reliance, entrepreneurship, and community upliftment.
- Through CME and his other ventures, he shows that artists can evolve into business moguls, not just entertainers.
- His brand represents more than music—it’s about turning adversity into enterprise.
Net Worth and Earnings
Trapboy Freddy’s success in both music and business has translated into significant financial growth. His income is diversified, drawing from music sales, performances, business ventures, merchandise, and real estate.
Estimated Net Worth (2025)
- Estimated Net Worth Range: $5 million – $20.3 million
- Net Worth Variations:
- Some sources report $5 million based on conservative income evaluations.
- Others estimate up to $20.3 million, factoring in his assets and brand value.
1. Music Sales & Streaming Revenue
- Freddy earns consistently from digital music platforms like Spotify, Apple Music, and SoundCloud.
- Spotify Stats (2025):
- Over 229,000 monthly listeners
- 90+ million total plays
- Revenue from streaming royalties contributes significantly to his annual income.
2. YouTube Channel Earnings
- Freddy’s YouTube channel brings in income from ad revenue and monetized views.
- Total YouTube Video Views: Over 27 million
- Estimated Annual Earnings: $2,800 – $45,400
- Engaging visuals and music videos help grow his digital presence and revenue.
3. Live Performances and Tours
- Freddy is a well-known performer in the Southern U.S. rap scene, especially in Dallas and Houston.
- Live Show Bookings: Generate thousands per event, with high turnout from loyal fans.
- Touring continues to be one of his most consistent and lucrative revenue sources.
- Merchandise Sales
- His Cool Money merchandise line sells directly to fans online and at live events.
- Merchandise includes hoodies, shirts, masks, and accessories.
- He helps build his brand while contributing to a steady stream of income.
5. Real Estate Assets
- Freddy has invested in residential and commercial properties in Dallas.
- These investments provide passive income through rentals and property appreciation.
- Indicates a long-term strategy for financial security beyond music.
6. Business Ventures and Sponsorships
- Ongoing ventures through Cool Money Entertainment and potential brand partnerships increase Freddy’s earning power.
- He’s seen as an influential brand in Texas hip-hop, opening doors for collaborations and endorsements.
Personal Life
Despite his growing fame and public presence, Trapboy Freddy has kept much of his personal life away from the spotlight. As of 2025, he is not publicly linked to any confirmed romantic partner and is believed to be single. However, he is a father and has a daughter, though he remains intentionally private about her and the identity of her mother. This guarded approach highlights Freddy’s desire to protect his family from the public eye, especially given the scrutiny and unpredictability that often accompany life in the entertainment industry. His focus appears to be centered on his career, his daughter’s well-being, and his continued rise in the hip-hop world.
Freddy’s journey hasn’t been without controversy. In 2023, he was sentenced to 16 months in federal prison after pleading guilty to firearm possession by a convicted felon. This legal challenge became a pivotal moment in his life, further underscoring the tension between his past and his pursuit of a better future.
Despite this setback, Freddy has remained resilient, using the experience as motivation to push forward with his music and business ventures. His ability to face adversity head-on, both personally and professionally, adds depth to his public persona and reinforces his image as a self-made figure shaped by both struggle and perseverance.
Social Media Presence
- Instagram: @trapboyfreddy – Over 625k followers
- Twitter: @TRAPBOYFREDDY – Over 18.5k followers
- Facebook: Trapboy Freddy – Over 607k followers
- YouTube: Trapboy Freddy – Over 107k subscribers
Physical Attributes
- Height: 5 feet 9 inches (175 cm)
- Weight: Approximately 70 kg
- Eye Color: Black
- Hair Color: Black
Conclusion
Trapboy Freddy’s evolution from a troubled youth in Oak Cliff to a respected figure in the hip-hop industry and entrepreneurial world is nothing short of inspiring. His life story embodies the essence of transformation, marked by struggle, hustle, redemption, and reinvention. Freddy didn’t just survive his environment; he rose above it, building a career that blends street credibility with savvy business acumen. Whether through his hard-hitting lyrics, his independent label Cool Money Entertainment, or his growing real estate portfolio, Freddy has turned every challenge into an opportunity.
In 2025, Trapboy Freddy stands not only as a symbol of Dallas rap culture but also as a voice for perseverance and self-made success. His net worth, estimated between $5 million and $20.3 million, reflects more than just commercial success—it’s a result of calculated moves, relentless ambition, and an unwavering commitment to authenticity. As he continues to grow his brand, support local talent, and share his story through music, Trapboy Freddy remains a powerful example of how raw beginnings can lead to remarkable legacies.
